Usually armed with a smokey eye, Maryum is a beauty enthusiast (read: hoarder!) who can frequently be found covered in makeup swatches. As the resident writer, editor, photographer and guinea pig, she is solely responsible for putting products through rigorous testing in daily, real life conditions. Inspired by editorial looks and the idea of makeup as art, Maryum uses her critical eye to provide insights and product reviewss for amateurs to experts.  NotSoFrivolous was launched as a creative outlet while she pursued her Masters in Socio-Legal Studies and while the days of student life are long gone, the makeup remains her form of creative expression.